EIC Accelerator equity

Unlocking Potential: The Strategic Value of Non-Dilutive Grants for Startups

by

Introduction In the vibrant ecosystem of startup financing, non-dilutive grants emerge as a cornerstone, offering vital oxygen for innovation without the compromise of equity loss. This article navigates through the labyrinth of non-dilutive financing, emphasizing its importance for startups and Small- and Medium-Sized Enterprises (SMEs), especially within the context of the European Innovation Council’s (EIC) Accelerator program. The Lifeline of Non-Dilutive Financing Non-dilutive grants are essentially a form of financing where startups receive funds without relinquishing any ownership or control over their company. This type of funding is particularly appealing as it preserves the equity of founders, allowing them to retain full control over their business’s direction and future. For startups in the EU, grappling with the high-risk nature of innovation, non-dilutive grants like those offered by the European Commission (EC) through the EIC Accelerator program provide not just funds but a seal of credibility and a competitive edge in the market. EIC Accelerator: A Model of Non-Dilutive Financing The EIC Accelerator stands out as a prime example of non-dilutive financing, offering up to €2.5 million in grants. This program is tailored to elevate high-impact innovations across the EU by providing the necessary funds to reach market readiness and scale-up. The non-dilutive nature of the EIC grant ensures that entrepreneurs can push their innovations to the next level while maintaining equity and autonomy over their business decisions. The Role of Professional Expertise Securing non-dilutive grants, especially competitive ones like the EIC Accelerator, demands a high level of expertise and understanding of the application process. This is where professional writers, consultants, and freelancers become invaluable. Their knowledge of the official proposal template, coupled with their ability to craft compelling narratives, significantly increases the chances of a successful application. They navigate the technicalities of the grant application process, ensuring that the innovation’s value is effectively communicated to the evaluators. Strategic Advantages of Non-Dilutive Grants Preservation of Equity: Non-dilutive grants allow founders to fuel their growth without diluting ownership or control, preserving the company’s long-term value for existing shareholders. Risk Mitigation: Startups inherently come with high risk. Non-dilutive grants provide a financial cushion that allows startups to undertake bold, innovative projects with reduced financial risk. Market Validation: Receiving a grant, especially from reputable institutions like the EIC, serves as a testament to the innovation’s potential, enhancing the startup’s credibility and attractiveness to future investors. Focus on Core Business: With funding secured that doesn’t demand immediate returns, entrepreneurs can focus on perfecting their product and strategy without the pressure of investor expectations. Conclusion Non-dilutive grants represent more than just financial aid for startups and SMEs; they are a strategic tool that can significantly alter the trajectory of an innovation. By allowing entrepreneurs to retain full control while mitigating risk and enhancing their market position, non-dilutive grants like those offered through the EIC Accelerator program are invaluable. However, navigating the complex landscape of non-dilutive financing requires expertise and precision, highlighting the critical role of professional assistance in the journey towards innovation and growth. As the startup ecosystem continues to evolve, the strategic utilization of non-dilutive grants will undoubtedly play a pivotal role in shaping the future of emerging businesses across the European Union and beyond.

The Blueprint of Success: Navigating the Importance of a Structured Template in Startups

by

Introduction In the intricate world of startup development and grant applications, a structured template emerges as a silent protagonist, shaping narratives and guiding innovation towards success. This article explores the significance of a well-crafted, official proposal template, particularly within the realms of funding programs like the European Innovation Council’s (EIC) Accelerator, and highlights its pivotal role in securing non-dilutive grants for startups and Small- and Medium-Sized Enterprises (SMEs). The Role of a Structured Template in Startup Success A structured template is much more than a document; it’s a strategic framework that organizes thoughts, showcases innovation, and communicates value proposition succinctly and effectively. For startups vying for competitive grants like the EIC Accelerator, which offers up to €17.5 million in total financing, the template acts as a roadmap, leading the way through the complexities of application and evaluation processes. The EIC Accelerator’s Structured Approach Within the EIC Accelerator program, the official proposal template stands as a testament to the importance of structure in conveying technological breakthroughs and business potential. It ensures that all applicants adhere to a standardized format, making the evaluation process more streamlined and focused. The structured template demands clarity, conciseness, and precision, compelling startups to distill their vision into a compelling narrative that resonates with the evaluators. The Value of Professional Expertise Navigating the structured template of the EIC Accelerator or any other grant program is no small feat. It requires an understanding of the nuances of grant writing and a deep insight into what evaluators are looking for. This is where the expertise of professional writers, freelancers, and consultants becomes crucial. They bring to the table their experience with the European Union (EU) grant application processes, their skill in articulating complex technologies, and their strategic understanding of how to position a startup for success. Advantages of a Structured Template Consistency and Fairness: A structured template levels the playing field, ensuring that all applicants are judged by the same standards, thus maintaining fairness in the competitive evaluation process. Efficiency in Evaluation: For programs like the EIC Accelerator, dealing with thousands of applications, a structured template allows for quicker, more efficient evaluation, facilitating a smoother decision-making process. Focused Narrative: It compels startups to focus on the most critical aspects of their innovation and business plan, ensuring that they effectively communicate their unique selling points (USP) and market strategy. Guided Preparation: A structured template acts as a guide for startups, outlining the necessary information and helping them organize their application in the most impactful way. Conclusion In the high-stakes world of startup financing and innovation, a structured template is not just a document but a strategic ally. It brings order to ideas, guides the narrative, and ensures that the innovation’s value is effectively communicated to the evaluators. For startups aiming to secure non-dilutive funding like the EIC grant or equity financing, understanding and mastering the official proposal template is a critical step towards success. While the journey may be complex, with the right expertise and a structured approach, startups can navigate the path to innovation funding, transforming their visionary ideas into market-ready realities. As the startup ecosystem continues to evolve, the significance of a structured template in shaping the future of innovation and entrepreneurship remains more pertinent than ever.

Exploring the Intersection of DeepTech and Equity Financing: The EIC Accelerator’s Role

by

Introduction In the bustling corridors of innovation and entrepreneurship, the European Innovation Council’s (EIC) Accelerator program stands out as a beacon of support for startups and Small- and Medium-Sized Enterprises (SMEs). By offering a combined package of up to €17.5 million in grants and equity financing, the EIC Accelerator has become a pivotal player in the European innovation landscape. This article delves into the dynamics of this program, its impact on the European Union’s (EU) technology readiness, and the critical role of professional support in securing its benefits. Blended Financing: A New Era for Startups The EIC Accelerator offers blended financing, a revolutionary approach combining a €2.5 million grant with up to €15 million in equity financing. This model addresses a critical gap in the market where innovative, high-risk projects often struggle to secure funding through traditional channels. By aligning with the European Commission (EC) and the European Innovation Council (EIC), the program aims to propel high-potential projects, pushing the boundaries of what’s achievable in various sectors, including health, energy, and digital technologies. The Role of Professional Support The journey to securing EIC Accelerator funding is intricate, involving a robust application process, a compelling pitch deck, and an intense interview stage. Here, the expertise of professional writers, freelancers, and consultants is invaluable. These experts navigate the official proposal template, articulate the project’s value proposition, and ensure that the application resonates with the program’s objectives and criteria. Their involvement often spells the difference between a successful application and a missed opportunity. Technology Readiness and Market Impact At its core, the EIC Accelerator is about elevating projects with a high Technology Readiness Level (TRL). The program is particularly interested in innovations that are close to market entry but require that final push to reach commercialization. By doing so, it fosters a more robust and competitive EU market, driving forward technologies that can address societal challenges and position Europe at the forefront of the global innovation race. Conclusion The EIC Accelerator represents a transformative opportunity for European startups and SMEs. Its blended financing approach, focus on high-TRL projects, and substantial financial support make it an attractive proposition for innovators across the continent. However, navigating its complexities requires expertise and strategic insight, underscoring the importance of professional support in the application process. As the program continues to evolve, it will undoubtedly play a crucial role in shaping the future of European innovation, one project at a time.

The Pen is Mightier: Unraveling the Essential Role of Expert Writers in Securing Startup Funding

by

Introduction In the dynamic and competitive realm of startup funding, particularly within the European Innovation Council’s (EIC) Accelerator program, the role of expert writers, consultants, and freelancers transcends mere documentation. Their expertise in navigating the complexities of the official proposal template and their strategic narrative crafting are pivotal in securing non-dilutive grants and equity financing for startups and Small- and Medium-Sized Enterprises (SMEs). This article delves into the indispensability of expert writers in the journey towards innovation funding. The Craft of Expert Writing in Startup Funding Expert writers are the architects behind the compelling stories that captivate evaluators’ attention in programs like the EIC Accelerator. With up to €17.5 million in total financing at stake, the narrative woven within the structured template is a critical factor in the success of an application. These professionals bring more than just writing prowess; they bring an understanding of the technological landscape, market strategies, and the nuanced demands of the funding body. Mastering the EIC Accelerator’s Structured Template The EIC Accelerator’s official proposal template is not merely a document; it’s a strategic tool designed to elicit the essence of innovation in a structured and comprehensive manner. Expert writers excel in distilling complex technical jargon into clear, persuasive language that highlights the innovation’s potential impact, market need, and technological novelty. Their mastery of the template ensures that all critical elements, from the Technology Readiness Level (TRL) to the unique selling points (USP) and the envisioned market strategy, are articulated with precision and clarity. The Strategic Edge of Professional Expertise Navigating Complexity: Expert writers adeptly navigate the intricacies of the EIC Accelerator application process, understanding how to tailor narratives to fit the evaluators’ criteria and expectations. Enhancing Credibility: A well-crafted application enhances the startup’s credibility, showcasing the innovation’s value proposition in a manner that resonates with the funding body’s objectives. Saving Time and Resources: Startups often operate under resource constraints. Engaging with professional writers allows the founding team to focus on core business activities, ensuring that the application process is efficient and effective. Increasing Success Rates: The involvement of expert writers has been linked to higher success rates in securing funding. Their experience and understanding of the evaluative landscape increase the likelihood of a positive outcome. Conclusion In the quest for innovation funding, the expertise of professional writers, freelancers, and consultants is an invaluable asset. Their strategic narrative crafting, understanding of the funding landscape, and mastery of the structured template play a crucial role in securing non-dilutive grants and equity financing for startups and SMEs. As the European Union continues to foster innovation through programs like the EIC Accelerator, the demand for expert writers who can bridge the gap between technological potential and market readiness is ever-increasing. Their contribution is not just in writing an application; it’s in shaping the future of innovation, one successful funding story at a time. As the competitive landscape evolves, the importance of expert writers in the world of startup funding becomes increasingly evident, marking them as indispensable allies in the journey towards innovation and growth.

The EIC Accelerator’s Evaluation Problem in 2022

by

In 2021, the EIC Accelerator blended financing (formerly SME Instrument Phase 2, grant and equity) has completed its first year under the new application framework (read: Application Process). With 2 cut-offs in 2021 (June and October), it presented a steep learning curve for Small- and Medium-Sized Enterprises (SME), professional writers and the European Innovation Council (EIC). A new online process for EIC Accelerator applications was rolled out and it was continuously improved in parallel to the first grant submissions which presented unique challenges to the way the EIC and consultants communicated towards potential applicants. Deadlines were shifted, leaked information was more reliable than official EIC press releases and the comments provided by the evaluators led to some controversy. While more transparency is generally a positive step, especially for a public institution funded through the citizen’s taxes, it can backfire if it exposes significant inconsistencies. This article aims to explore some of these inconsistencies. The Application Steps The European Innovation Council and SME’s Executive Agency (EISMEA), European Commission (EC) and EIC have come up with a new application process that involves 3 distinct steps (note: these are unrelated to the Phases of 2020). This new process heavily relies on the use of an online submission form and has phased out most of the PDF/Document-type formats that applicants used prior to 2021. In summary, the current steps are: Step 1: A mini-application (text, video, pitch deck). At least 2 out of 4 evaluators must approve of the application to succeed. Step 2: A long application (text, support documents, pitch deck). At least 3 out of 3 evaluators must approve of the application to succeed. Step 3: A remote or in-person interview. All jury members must approve of the application to succeed. Startups have to successfully pass all three steps in the designated order to receive the EIC Accelerator financing. Each attempted step, successful or not, will likewise receive detailed comments from the evaluators or jury members. Note: Through the fast-track program implemented by the EIC, some companies can skip certain steps if the respective conditions are met. Step 1 Step 1 is designed to pique the evaluator’s interest as the EIC has stated. It is a very short version of a business plan and provides no detailed information on finances, the planned workpackages or other critical parts of the innovation project. Even the pitch deck is reduced to a 10-slide document that will be read and not actually pitched. The Step 1 success threshold is very easy to pass since only 2 out of the 4 remote evaluators must provide a favourable review which will allow an applicant to move towards Step 2 (see success rates). Step 2 Step 2 is a very in-depth presentation of the proposed innovation project since it requires the creation of a business plan which almost exclusively consists of text, provides very little visual data and asks the applying SME’s to answer many detailed questions. These include the value chain, product descriptions, technical backgrounds, market analyses, commercial strategies and many more details. This Step has proven to be the most selective and also the most work-intensive stage of the EIC Accelerator. Step 3 Step 3 is a remote or in-person interview which consists of a 10 minute pitch and a 35 minute Q&A session. The interview will be based on the submitted Step 2 application and pitch deck but the jurors might not be intimately familiar with all of the provided content. Linear Progression Between Steps While the new process for EIC Accelerator applications looks and feels modern, it has added a new layer of problems that is interlinked with its 3-Step structure. When generating an application process that screens companies over multiple months, it is important to make sure that each evaluation step presents a linear progression from its predecessor. If the assessments of Step 1 and Step 2 are too different then this will inevitably lead to wasted effort for both the applicants and the reviewers. To be transparent about this fact, the EIC should publish quality control data where the results of all three steps, if available for each applicant, are correlated to identify if a section was evaluated consistently across multiple steps. If all evaluators approve a very detailed business model in Step 2 but the jury members unanimously question its quality in Step 3 then the process would be flawed. Based on the first applications in 2021, it is clear that the three steps have different degrees of depth, a different focus and they use different evaluator pools which inherently leads to significant limitations. As a result, the process is not fully linear. Conflicts Between Evaluations A linear application process would see a project with a perfect score in Step 1 do well in Step 2. A project which has presented dozens of pages on the commercial strategy and has received a perfect score by evaluators in Step 2 should not have this review be reversed in Step 3. While the difference in quantity between Step 1 and Step 2 is significant and can lead to shifts in the perceived quality, the difference between Step 2 and Step 3 should be minuscule. In a linear process, there should never be a case where a revenue model was graded perfectly in Step 2 only to be rejected with poor reviews in Step 3. But such cases do occur frequently since an approximate 50% of applicants will be rejected in Step 3 with the top reasons being commercial aspects. If the project has not changed in between the two steps then how is it possible that the Step 2 evaluators grade a project so differently from the Step 3 Jury? The Step 2 application is presenting an unprecedented level of detail compared to earlier years so a lack of content would be a poor reason for the discrepancy. It is also unlikely that an applicant will intentionally submit false information or act fraudulently so how can such a result be explained? EIC Jurors … Read more

The New Technology Readiness Levels (TRL) for the 2021 EIC Accelerator

by

The EIC Accelerator blended financing (formerly SME Instrument Phase 2, grant and equity) has made significant changes in 2021 and has successfully passed its first submission- and approval-cycle for new beneficiaries (read: Re-Inventing the EIC Accelerator). Out of over 1,500 startups and Small- and Medium-Sized Enterprises (SME) that have applied since April 2021 (read: AI Tool Review), 65 have now been selected for funding since they have successfully passed Step 1 (short application + video), Step 2 (long application) and Step 3 (VC-type in-person interview). Technology Readiness Levels (TRL) in 2021 While many changes have been made, one of the changes most relevant to prospect applicants, professional writers and consultants are the Technology Readiness Levels (TRL). An analysis of the previous iterations of the TRL’s can be found here: Technology Readiness Levels (TRL) for the EIC Accelerator (SME Instrument) How the EIC Accelerator Funds Technology Readiness Levels (TRL) (SME Instrument) Since 2021, their new definitions are as follows: Basic Research: Basic principles observed Technology Formulation: Technology concept formulated Needs Validation: Experimental proof of concept Small Scale Prototype: Technology validated in lab Large Scale Prototype: Technology validated in relevant environment (industrially relevant environment in the case of key enabling technologies) Prototype System: Technology demonstrated in relevant environment (industrially relevant environment in the case of key enabling technologies) Demonstration System: System prototype demonstration in operational environment First Of A Kind Commercial System: System complete and qualified Full Commercial Application: Actual system proven in operational environment (competitive manufacturing in the case of key enabling technologies; or in space) The Starting-TRL for the EIC Accelerator For the EIC Accelerator, it is recommended to start with a TRL of 5 or 6 since this is generally the prototype level that warrants further grant financing and subsequent equity investments for the scaling of operations. Since the EIC Accelerator also allows equity-only applications, the upper limit for the starting point of an EIC application is TRL8. The specific rules for this process are outlined in the Work Programme published by the European Commission and the EIC: The EIC Accelerator supports the later stages of technology development as well as scale up. The technology component of your innovation must therefore have been tested and validated in a laboratory or other relevant environment (e.g. at least Technology Readiness Level 5/6 or higher). This extract indicates the starting point for technologies financed under the EIC Accelerator. All innovations must have reached TRL5 at least. Differences Between Equity and Grant Financing Up to EUR 2.5 million grant component for technology development and validation (TRL 5/6 to 8); EUR 0.5 – 15 million investment component for scaling up and other activities. This means that the grant component is strictly targeted at all activities that end at TRL8 or lower. The equity component does not have any restrictions and can be applied towards the whole life-cycle from TRL5 to TRL9. You may request a grant component only or grant first (i.e. maximum EUR 2.5 million to cover TRL 5/6 to 8 and without requesting an investment component for TRL 9) if you have not previously received EIC Accelerator grant-only support. If only a grant is requested (and no equity) then the end of the project will be TRL8 as far as the EIC is concerned. Further justifications on how TRL9 is reached must be included by the applicants. If the proposal receives a GO and is recommended for funding, the jury may recommend lowering the grant amount if activities above TRL 8 are detected The TRL8-rule for the grant financing is strictly enforced so no applicant should aim to circumvent this (i.e. by trying to finance TRL9 activities through a grant). [Equity] is intended to finance market deployment and scale up but may also be used for other purposes (including co-financing or even fully financing innovation activities) It is clearly stated that the EIC Accelerator’s equity financing is also applicable to activities between TRL5 and TRL8 (innovation activities). Summary In short, the respective funding provided by the EIC for an EIC Accelerator project is separated into: Equity (by the EIC Fund): Finances TRL5 to TRL9 activities Grant (by the European Commission): Finances TRL5 to TRL8 activities When applying to the financing, requesting both grant and equity is possible (i.e. blended financing) while either is optional since an applicant can also request one without the other (i.e. equity-only, grant-only or grant-first).

On Hiring a Consultant or Grant Writer for the 2021 EIC Accelerator (SME Instrument)

by

The EIC Accelerator blended financing (formerly SME Instrument Phase 2, grant and equity) has introduced a new stage to the application process in 2021 which acts as a mini-proposal termed Step 1 (read: Re-Inventing the EIC Accelerator). It includes materials such as a written grant application, a video pitch and a pitch deck which must be submitted to the European Innovation Councils (EIC) AI platform (read: AI Tool Review). With this change, the EIC Accelerator now has three Steps that must be passed, namely Step 1 (short application), Step 2 (full application) and Step 3 (face-to-face interview) (read: Recommendations for the EICA) but many startups and Small- and Medium-Sized Enterprises (SME) are unsure what these Steps mean and what deadlines and timelines are associated with them. As a short guide, applicants can refer to the following notes: Step 1 is a short application that can be prepared in less than 30 days and can be submitted any time without a fixed deadline (read: Pitch Video Workflow) Step 2 is a very long application that can only be submitted if (i) Step 1 has been approved and (ii) the EIC has published a fixed deadline. In 2021, there were two cut-offs, namely June and October. The minimum time to prepare the Step 2 application should be 60 days but more is recommended. Step 3 is a face-to-face interview that uses the pitch deck submitted in Step 2. It is only available to projects that have been approved in Step 2 and the dates for this Step are fixed to be right after the Step 2 evaluations are released (i.e. the pitch week). The preparation for this Step can be performed in 14 days. What to Develop Alone and What to Outsource There is no general rule as to when a consultant or professional writer should be hired or if one is needed at all. The official proposal templates, work program and guidelines (i.e. for the EIC fund and the AI tool) are publically available which means that every company is technically able to apply on their own. Considerations must be made regarding the resources available and the timing of the grant writing. For Step 1, the effort is comparatively small: Benefits of Developing Step 1 In-House Step 1 requires comparatively little time-effort Step 1 is relatively easy to develop No money is wasted in case the project is not suitable for the EIC Accelerator (i.e. some consultancies will onboard low-success cases) Full control over the outcome Benefits of Hiring a Consultant A consultant can shape the project and make it more impactful as well as avoid red flags Being part of Step 1 will simplify the Step 2 process Optimize the automated scoring on the AI platform based on experience Time savings Close contact with the EIC to be prepared for unexpected changes Consultants will re-submit a proposal if rejected while a rejected project will have a difficult time hiring a consultant The downsides of each approach are the reverse of each other meaning that what is a benefit of hiring a consultant will be the downside of preparing an application alone. For Step 2, the comparison would be as follows: Note: The comparison for Step 2 assumes that applicants have successfully applied for Step 1 by themselves and are considering hiring a Step 2 partner. Benefits of Developing Step 2 In-House Cost savings Full control over the outcome Benefits of Hiring a Consultant A consultant can shape the project and make it more impactful as well as avoid red flags Organizing the project development and collaboration between the management team to meet the deadline Time savings Close contact with the EIC to be prepared for unexpected changes There are a variety of considerations to be made alongside the general tradeoffs of hiring a consultancy listed above. One of these is the way companies assess their own capabilities and the way they judge their performed effort. It is not uncommon for a consultant to be contacted by a client who wants to apply to Step 1 by themselves while casually mentioning that they have scored B or C in all AI tool segments even though the project is highly qualified for the EIC Accelerator. Just because Step 1 is relatively easy to prepare does not mean that it is a low hanging fruit. One must place significant effort into the preparation of the application regardless of its simplicity. Yes, the EIC wants to make it easy for applicants to apply and wants to avoid them wasting their time on a long application if there is no chance for them to succeed. But this does not mean that evaluators will get a project with minimal input or read between the lines. Companies that are very busy often think that preparing a quick application will be good enough but this does not apply to EIC grants. A company should be prepared to go the extra mile with the application and fill out every section with a maximum amount of attention and effort. Conclusion The best way to answer the question as to when a consultant should be hired would be to first decide if an in-house proposal preparation is an option at all (i.e. time availability, skilled staff). Secondly, the company should talk to consultancies to identify if the project has appropriate chances for success (i.e. multiple opinions are recommended since some consultancies are not selective enough). Thirdly, the company must weigh the tradeoffs of in-house proposal writing which are the intense time requirements, especially for Step 2, but also the workload on the management team which might be better-advised focusing on business-relevant tasks instead of writing.

Keyword and Evaluator Selection for EIC Accelerator Applications (SME Instrument)

by

The EIC Accelerator blended financing (formerly SME Instrument Phase 2, grant and equity) allows all applying startups and Small- and Medium-Sized Enterprises (SME) to add keywords into the platform which will be used to select expert evaluators (read: AI Tool Review). In the past, this feature was a black box function since professional writers and consultancies did not know how different evaluators would grade an application or if it made a difference at all (read: Re-Inventing the EIC Accelerator). The common approach was to select the most relevant keywords that reflect the project (i.e. battery technology, machine learning, biomass) and hope for the best. While this is still a proven way to follow, this article presents an opinion on how keywords could be selected to maximize the success chances of a submission. Evaluator Pool and Keywords The total evaluator pool contains thousands of experts who will be selected based on availability and, importantly, the keywords entered into the platform. These keywords are selected from a dropdown list whereas multiple parent keywords contain multiple child keywords while a total of 3 parent- and child-keyword-pairs are selected for a project in a specific order. In addition, free keywords can be added to supplement the initial keyword selection. When selecting keywords, there are usually multiple options since an AI-battery startup can lead with Energy followed by Battery and then Machine-learning or could reverse this order. But what if the market is PropTech or real estate in particular since the project provides energy storage solutions for backup systems in commercial buildings? Then keywords could also focus on the real estate industry, certain customer segments (i.e. utility companies) or similar aspects. There are many different options to choose from but, thus far, it was unknown how they would affect the evaluation of the application since trial and error were hindered by the non-transparent evaluations, the randomness of reviews and the scarce deadlines in 2020. Evaluators’ Feedback The European Innovation Council (EIC) has introduced a feedback feature into the evaluation process which allows reviewers to leave comments for the applicants in a very detailed manner. While their identity and background are unknown to the applicant, the specific comments of evaluators often reveal the angle from which an evaluator is looking at the innovation. If it is someone who has a scientific perspective, a technical view or is embedded into the industry then comments will often focus on this aspect. For better or worse, the type of evaluator can have a significant impact on how the proposal is reviewed. After having studied multiple Step 1 evaluations, it is evident that evaluators have very different perspectives. The same aspect of a project can be praised or criticised in the same review which makes the viewpoint, not just the project quality, critical. From experience, positive Step 1 reviews were often praising the impact, feasibility and vision of the project if evaluators saw that there is a strong potential for disruption while critical reviews tended to be focused on isolated technical or commercial aspects. A Different Approach Instead of asking oneself: What keywords describe my project best? It seems to be a better approach to ask: What background does an evaluator need to be the most impressed? Very often, a machine-learning scientist might not be impressed with a certain AI application while someone from the industry it targets would immediately see the benefit and have a positive view. But the opposite could also be true if the industry impact is more difficult to imagine than the cutting-edge nature of the technology which would make a scientist have a better impression compared to an industry participant. The aim of selecting evaluators should be to pick experts who will understand the vision the company has and will view the innovation in a positive light. What should be avoided are thoughts such as: The back-end is sophisticated, follows a unique approach and disrupts a market but I do not think that it is cutting-edge enough from a scientific perspective The product is scientifically sound but how will you convince me to buy it? Especially when it comes to software solutions, there can be purists who neglect the EIC’s focus on industry disruption and new business models just to criticise an isolated aspect of the project. Conclusion It makes sense to think deeply about the keywords one chooses prior to submission and to make sure that the potential background an evaluator will have matches the scope and focus of the application. This approach is not a proven method of getting good evaluators but can clearly impact what the evaluation result will be. Every professional writer has seen applications with evaluations that are contradictory and lack consensus. Often, the reason as to why this is the case is very obvious from the evaluator’s comments and it always comes down to their perspective as defined by their background. Unfortunately, this approach will likely be very short-lived. The EIC is already collecting keywords throughout Step 1 of the EIC Accelerator and manually selecting additional keywords does seem redundant at this stage. Still, as long as the selection of evaluators can still be influenced, it should be done carefully.

On the EIC Accelerator’s 2021 Success Rates (SME Instrument)

by

The EIC Accelerator blended financing (formerly SME Instrument Phase 2, grant and equity) has reinvented itself in 2021 with a new submission process, a larger budget and new success thresholds (read: AI Tool Review). The latter is significant since they directly define how much time companies will need to spend on an application and how much time would have been wasted in case of a rejection (read: Companies That Should Not Apply). With the success rates having approximated 5% for many years and them having seen a steep decline in 2020 from 2.7% in January to <1% in October, it is likely that these success rates are now moving towards an all-time high. A previously published article investigated the potential success rates and predicted workloads of the individual stages, namely Step 1 (short application), Step 2 (full application) and Step 3 (face-to-face interview). The analysis looked at the best outcomes for applicants since the analysis directly correlated the success rates with the workload imposed on applicants and concluded that the most selective barriers should be in the beginning rather than in the end to avoid months worth of wasted effort. The 2021 Success rates With many startups and Small- and Medium-Sized Enterprises (SME) having applied to the 2021’s EIC Accelerator either by themselves or via consultants and professional writers, it is now possible to draw conclusions on the overall distribution of the success rates (read: Re-Inventing the EIC Accelerator). Since Step 1 is continually open for submissions, the approval rates are constantly changing but as of May 15th 2021, 67% of companies have passed with 755 out of 1,114. This number is expected to remain relatively constant over the coming months since it is also the threshold the European Innovation Council (EIC) had targeted. Step 2 results have only recently been published and they might not be representative for the coming cut-off’s since (i) the preparation time for applicants was less than 30 days, (ii) it was the very first call with a new application process and (iii) the feedback of the Step 3 interview juries might influence future Step 2 evaluations. Nonetheless, in June, 130 out of 801 applicants were selected for Step 3 which means that 16% of companies were successful in this stage. Note: Out of the 130 interview invitations for the EIC Accelerator’s Step 3, 24 Swiss startups were deemed ineligible due to the recent decision of the Swiss authorities in relation to Horizon Europe (2021-2027). This would yield a 13% success rate in this Stage considering that only 106 companies will participate in the interviews in mid-September. Combining the success rates of Step 1 and Step 2 yields a total success rate of 11% leading up to Step 3, and, considering that the success rates of the interview stage (Step 3) have historically been between approximately 50% in 2018/2019, it can be assumed that the overall success rate will regain a 5% total for the EIC Accelerator. Note: While interview success rates were approximately 50% in 2018/2019, they have oscillated between 30% and 50% in Q4 2019 and throughout 2020. Due to the high budgets and the dropout of 24 Swiss applicants (18% of all invitees) after the Step 2 evaluations, Step 3 success rates could potentially reach 70%, yielding a 7%+ funding rate. Conclusion It remains to be seen how the actual success rates will unfold in Step 3 and how future changes in the submission forms, the official proposal template and in the evaluations (esp. with jury feedback) will affect these thresholds. The budget of €1B for only 2 cut-offs in 2021 is likewise extremely high which means that this 2021 gold rush might be short-lived. One thing is for certain: The EIC Accelerator has never been as accessible as it is today with many great projects having higher chances to receive funding. What remains to be seen is if the EIC stands by their commitment and does not rank proposals against each other but retains its individualised GO & NO-GO methodology. If this is the case then the EIC accelerator could stay as accessible as it is now for the entirety of Horizon Europe (2021-2027) since no amount of applicants or competition would impede an individual projects chances of success. Even though this does seem like the ideal scenario, it remains to be seen if this is feasible. If the GO’s in Step 2 or 3 exceed the budgets then there are only three options: (1) Reject GO applicants based on discriminating factors (i.e. industry, costs, gender), (2) create a waiting list for approved proposals either in Step 2 or 3 (i.e. before the interview or after the interview) or (3) change the back-end evaluation prior to publishing the results to reject otherwise funded applicants retroactively (i.e. making the jury evaluation stricter). One last thing to mention is that some government agencies are forced to completely spend their annual budgets since it is directly related to their allocated budget in the following year so the October 2021 cut-off of the EIC Accelerator might see a surprising number of funded companies if the June cut-off does not spend its available €500M.

A New Approach to Developing EIC Accelerator Projects under Horizon Europe (SME Instrument)

by

The EIC Accelerator blended financing (formerly SME Instrument Phase 2, grant and equity) can be viewed as an entirely new funding program under Horizon Europe (2021-2027). It has not only changed its grant proposal submission process but also its evaluation which will likely see significant changes in the types of companies selected as beneficiaries (read: Re-Inventing the EIC Accelerator). This article aims to contrast the previous workflow of professional grant writers and consultants with this newest iteration of the European Innovation Councils (EIC) startup and Small- and Medium-Sized Enterprise (SME) funding arm (read: AI Tool Review). Since innovation is on the minds of both writers and evaluators at all times, making necessary changes and adapting to a new and unpredictable environment comes as second nature. As such, even large consultancies have already adapted their workflow and have started to change their internal processes to retain efficiency and quality. How Grant Proposal Writing Looked Like In 2020 In 2020 and the years under Horizon 2020 (2014-2020), the process of writing EIC Accelerator (or then SME Instrument) applications was rather straightforward. The collaboration would begin with a Kick-Off Meeting (KOM), the transfer of relevant files and then the writers would get to work – mostly autonomously. Due to the limited space available and the lack of depth regarding the technology, there was little reason to have excessive input from the company themselves since the proposal focused on a short, narrative description over technical segmentations. In 2021, this approach has changed since the application itself is structured differently. This article aims to highlight how the old way of proposal writing is now replaced by a more modern and nuanced approach that requires more collaboration, depth and sophistication. Why The Old Approach Stopped Working 1. Text Requirements and Length The 2020’s EIC Accelerator proposal was relatively long with 30 pages as the main document but the 2021 version has increased that number tremendously. This is due to the abundant text boxes of mostly 1,000 characters that must be filled throughout the application while some segments also amount to 5,000 characters, 10,000 or unlimited spaces. As such, descriptions are much more detailed and must often be developed for the proposal itself since companies do not always use certain types of segmentations. Examples are the features and use-cases, Technology Readiness Level (TRL) milestones, Total Available Market (TAM), Serviceable Available Market (SAM), Serviceable Obtainable Market (SOM) or the Technology Adoption Life-Cycle (TALC). 2. Technical Detail & Depth Many sections in 2020 were rather surface-level and writers often struggled to allocate more than 1 DINA4 page for the technology description, including images, due to the strict limitations. With the new features and use cases model, one can easily set up 10 features with 7,000 characters each, yielding 70,000 characters for the technology description alone. Considering the need to describe the Freedom to Operate (FTO), the currently existing knowledge, bottlenecks and the added value for each feature, it is evident that there is an unprecedented level of depth that is required. Assuming 140 words per 1,000 characters and 750 words making up a block of text on a DINA4 page (using the 2020’s EIC Accelerator margins without images), this would yield 13 DINA4 pages of pure text for the features alone. Comparing this to the previous single page which had to include images, the change is quite drastic and the 13 pages would not even cover the entire description of the solution since it must be described elsewhere as well. This level of depth is impossible to fill without strong collaborations with the Chief Technical Officer (CTO) and sufficient research. Considering that all sections that are covering the market, financials, commercial strategy and others have likewise increased in size, it is clear that the 2021 EIC Accelerator proposal has easily quadrupled in size compared to 2020. 3. More Scrutiny Towards Commercial Strategies Commercial strategies and market analyses were usually quite limited due to the page restrictions of the 2020’s EIC Accelerator. With the now bloated Step 2 process, this has changed significantly. The market sections and especially the TALC require a detailed breakdown of how customers will be reached with specific market penetration expectations. As such, the strategy will require plans that exceed simplified notions like: We want to start in the European Union (EU) and then go global We have local distributors who can help us We expect to reach 100 customers in 3 years We will develop a customer network The new template asks the applying startups and SME’s to define each penetration segment and even to give cash flows (operating, investing and financing) for each, including a timeline and Profit and Loss (P&L). Especially the P&L, even though the new spreadsheet is now simplified, will need an additional breakdown to account for the figures given in the TALC which can span 10+ years into the future while the P&L usually only views 5 years. 4. Other Sections Outside of the Go2Market and the technical parts, there are a variety of figures and considerations that need more input from applicants since they were more surface-level in 2020. Especially the risk section, the investment needs and the competitors (i.e. pains and gains) require strong input from the companies management team. How To Structure Project Development in 2021 As a result, the previous hands-off approach of outsourcing proposal writing to a consultant is impossible but it is replaced by a more collaborative approach where the company must be actively engaged in discussing the needed input and be brought in for the structuring of the entire application. The greatest change in 2021 is the collaboration between consultants (or professional writers) and clients. Instead of drafting a business plan autonomously, the consultants have to bring their clients into the process and, since the management team of a scale-up is usually quite busy, display excellent project management throughout the process. These changes are still quite new but major improvements over the old methods could be: Multiple Kick-Off Calls for Dedicated Sections … Read more

Looking at Innovation From a New Angle: Changing the Evaluation of EIC Accelerator Proposals (SME Instrument)

by

The EIC Accelerator blended financing (grant and equity) has undergone a dramatic transition from its first inception out of the now obsolete SME Instrument Phase 2 in 2019 and its following test phase as the EIC Accelerator Pilot in 2019/2020. With a new application process that includes multiple steps, an online AI platform for the submission and a video pitch, it has changed not only its process but also its outcomes (read: AI Tool Review). With the evaluation and the proposal template having changed alongside this newest iteration, it is clear that what worked in 2020 and earlier phases might not be applicable in 2021. Clearly, the proposal looks different, prioritises a pre-determined structure over a free business plan narrative and defines a specific roadmap that all companies have to adhere to. But the factor that might have the most significant impact on the newest changes of the EIC Accelerator might be the evaluation itself. Moving away from the SME Instrument Phase 2 and EIC Accelerator Pilot The aim of the new Step 1 of the EIC Accelerator is a quality check of applications to identify if the project is of interest to the EU and if it fits the general risk, innovation, team and market criteria. As such, it was initially advertised as being a way of emulating the old Seal of Excellence* which was awarded to 2020 projects with an evaluation score of at least 13 out of 15. Historically, 30% to 50% of all submitted projects between 2018 and 2020 reached this level. The current Step 1 success rates of 60-70% match this threshold rather well although one could argue that the equivalent old score would rather correspond to a 12.5 and not a full 13. Still, Step 1 acts as a threshold that is partially replacing the old scoring but also has a distinctively different focus when it comes to project quality. This quality aspect can be investigated through a simple question: Will resubmissions of 12.5+ scored applications from 2020 automatically do well in the 2021’s Step 1? *Note: The new Seal of Excellence is now only awarded to some companies that reach Step 3 of the evaluation process, namely the interview stage. The 2021 Seal of Excellence is not associated with the Step 1 short application or with any type of scoring but acts as a useful analogy to the previous iterations of the funding program prior to 2021. Transitioning from 2020 to 2021: Thresholds and Quality The EIC has stated that Step 1 is designed to “trigger the interest of evaluators” which means that it is a very surface-level assessment compared to even the old SME Instrument Phase 1. There are only 5 simplified evaluation criteria in Step 1 while the 2020 evaluations had to address 17 very detailed criteria. One could argue that the newest evaluation criteria which directly define the success of projects are now heavily favouring innovation, risk and the market while the old criteria were looking at every aspect of the company and project with equal weights. Without a judgement as to the benefit or tradeoffs of this approach, it clearly impacts what types of projects will succeed and it will likely be very different from what was observed in 2020 as well as the decade before (read: Recommendations for the EICA). Some interesting cases of applicants who have applied to the EIC Accelerator have surfaced whereas a 2020 submission that showed low scores of 10 to 11 out of the maximum of 15 passed Step 1 in 2021 with very positive reviews. What is interesting is that such low scores in 2020 were often treated as a lost cause in the eyes of professional writers or consultancies since it means that either the project lacks the sophistication needed to convince the European Innovation Council (EIC) or the startup or Small- and Medium-Sized Enterprise (SME) does not have a well-thought-out business model or financial planning. Changing the Evaluation Criteria With the first stage being designed to only peak the evaluator’s interest, many projects which would not have been considered for funding in 2020 even if the European Commission (EC) had excess financing available can now easily pass the first stage. How this will change in Step 2 is unclear but what can be said is that the evaluation criteria have changed significantly. In 2020, there were 17 detailed criteria that covered the entire business model ranging from the subcontracting over the partner network to the details of the customer base (read: Companies That Should Not Apply). Questions were highly detailed and covered: Why would customers buy from you? Is your business model able to scale your company? Is the strategic plan for the commercialisation sufficient? Are any IP or licensing issues addressed? Is the product easy to use? … This has been replaced by 13 criteria in Step 2 and only 5 in Step 1. Instead of asking very nuanced questions to the evaluators who have to grade the complete project in increments, the new criteria are simplified and focus on many of the same questions albeit with less detail. Interestingly, the new criteria omit gender equality, broader benefits in the EU and societal challenges. These were explicit in the old evaluation criteria but are now non-existent even though they must be described in the Step 2 application. This is likely due to the new Strategic Challenges and female-CEO quota that is enforced in the back-end and must not be re-iterated in the evaluations front-end. The “Go” Criteria There clearly is a different focus in the new evaluation criteria with a strong preference for the risk, market, innovation and the team with instructions for evaluators being that a Step 2 Go should correspond to what would have been a 4.5 to 5 score under the 2020 rules.** To revisit the anecdote mentioned above, an application with a score of 10.5 would have had average scores of 3.5 for each section which means that it should not stand a chance to … Read more

Rasph - EIC Accelerator Consulting
en_US
fr_FR de_DE el it_IT es_ES pl_PL et pt_PT da_DK sv_SE fi bg_BG hr cs_CZ nl_NL hu_HU lv lt_LT ro_RO sk_SK sl_SI uk he_IL tr_TR is_IS sr_RS ka_GE nb_NO en_US